Every Monday, Matt's team at Express Employment walked into a tsunami of job applicants. The number was so overwhelming that it necessitated three employees, one of who’s full-time role was to manage this process. The designated employee had to go through every application, manually send out text messages & e-mails, and keep a mental note to follow up with those who did not respond.

“We were getting a flood of resumes into our email inbox, seeing who is a good fit then going over to our texting platform, creating the contact and manually sending a text, more than 100 times a day. We sometimes wouldn’t get back to the applicant for days.”

Despite this significant investment in time, effort, and payroll, the outcome was far from satisfactory. Many candidates slipped away during the follow-up process, a consequence of the time it took to get back to each applicant. To add insult to injury, their monthly spending on Indeed was growing, amplifying the urgency for a more cost-effective and efficient solution.

Matt was on the hunt for a technology solution that could automate the process and allow for more efficient candidate engagement. He discovered Whippy’s suite of AI-driven tools to help streamline operations.

“We know in recruiting speed to application is critical to capture talent. If you wait more than a couple hours, you are losing to competitors. We were always behind while still getting more applications. The result is that we are always playing catch up.”

Whippy’s Job Board Automations were designed to handle large volumes of job applications in an efficient manner and provided an automated yet personalized approach to initial applicant touch points. The technology promised to reshape the recruitment process for Matt & his team.

Whippy's automation ensured an instant response to every candidate, significantly cutting down on the previous lag in response times. This immediate communication not only provided a superior experience for job applicants but also prevented potential candidates from being lost in the follow-up process.


The improved efficiency and the quicker, more precise candidate management resulted in an astonishing increase in their qualified onboarding rate - an increase of 56% within weeks. This statistic alone signified the sweeping positive change brought about by the introduction of Whippy's automation tools.


Implementing everything turned out to be game changing for Matt. Firstly, the automated system has already cut down their Indeed spend by $750 per month, a saving that will make a significant difference over time. Secondly, the cost of a full-time employee, previously tied up with manual applicant management, was saved.


The chart below shows number of Indeed onboardings per week before and after the implementation of Whippy’s Job Board Automation.

The incredible success story of Express Employment Professionals Waxahachie, TX is not the end of the road in terms of innovation for Matt Tibbetts. He is already looking forward to exploring the next layer of automation with Whippy – applicant qualifying sequences.


These qualifying sequences involve AI-powered preliminary screening of job applicants, saving Matt's team precious time by filtering out candidates who don't meet the initial requirements. The idea is simple but effective: pose a series of specific questions to the applicants, and advance those who meet the desired criteria.


Beyond SMS automation, Matt is excited about the prospect of incorporating automated email into Whippy's recruitment toolbox. With email automation his team will be able to reach candidates instantly across multiple channels without needing any manual intervention.


By touching base with applicants through their preferred communication channels, Whippy aims to further elevate conversion rates. The ability to instantly connect with applicants through both text and email would ensure a more immediate, and hence more effective, touchpoint with potential hires.


The continuous innovation offered by Whippy's evolving tools - from job board and SMS automation to the anticipated qualifying sequences and email automation - promises to bring an even greater revolution in recruitment processes. As Whippy continues to push boundaries, Matt Tibbetts and his team are standing at the forefront of this transformation, ready to harness these advancements for even greater efficiencies and successes.

Saved a full time employee’s payroll & costs

How one Express Employment owner leveraged Whippy's automations to increase conversions by 56%.

Lyneer Staffing, a workforce solution leader with 400 employees in 100 US locations, was challenged by a complex communication process. Their mission to match talent with job opportunities was complicated by the limited functionality of multiple messaging platforms and a transition to a new database system, Airtable.

The obstacles Aaron Joyce and Matt Robbins, two of Lyneer's top leaders, faced with their previous texting solution and an unsuccessful move to Twilio.

How their search eventually led them to Whippy.

The benefits a wide range of stakeholders at Lyneer - daily users, operational managers, and IT staff - have experienced with the transition to Whippy.

These benefits have included a 12x increase in response rates and a 52% reduction in job filling time. This paper details Lyneer’s transformative journey towards a more effective way to communicate and grow their business using Whippy.

Initially, Lyneer employed a traditional business texting platform to facilitate their communication. This upgrade from mobile phones and email correspondence did lead to swifter responses, indicating progress.

However, this software still left room for significant improvements:

Limitations were placed on the number of daily text messages and they experienced significant deliverability issues when sending bulk messages for urgent job placements. Recent changes with industry regulations, notably 10DLC, compounded the issue and made it even more difficult to get bulk messages delivered quickly.

The platform did not integrate with their database, making the process of sending out job notifications cumbersome and requiring intricate knowledge of Excel concatenations.

The platform lacked any real automation or actionable data & analytics resulting in critical time being wasted.

While facing these challenges from their legacy texting platform, Lyneer decided to shift their database to Airtable, a widely used cloud-based platform that merges database and spreadsheet functionalities, empowering teams to handle and shape data.


Understanding the need for a compatible, text-based communication system that could interface with Airtable, they opted for Twilio, a cloud communications platform designed to help software developers construct and administer communications within their applications.


While Twilio offered a way to streamline the process, it also presented a fresh challenge, requiring substantial development resources.

Regional Director at Lyneer Staffing Solutions

“We were basically left to fend for ourselves. We're not developers by trade and managed to cobble something together. However, we lost 2-way messaging with the Twilio Airtable extension. We could dispatch countless messages, but no one on the team could receive responses.”

Due to the complexities of building automation via Twilio Studio for over 100 locations and the lack of two-way texting, the team reverted to their traditional texting platform. Now operating multiple services, unifying their communications tools and processes seemed impossible.


Matt sought help from 3rd party developers, and were quoted $10k just to create a model of the needed Twilio application. Moreover, the solution they proposed was not user-friendly and imposed excessive monthly fees.


It was at this crucial point that Aaron approached the Whippy team to explore possible solutions.

During the initial consultation with the Whippy team, Aaron and Matt immediately found that Whippy could cater to the first of the three user types they were targeting: the daily power users.

Whippy offered an intuitive, user-friendly interface that empowered those on the ground and provided solutions for the issues they were experiencing with their current texting platforms, such as:

Deliverability: The ability to instantly send thousands of messages from their actual landline numbers at each location, directly form Airtable and with full 2-way messaging capabilities.

Personalization: The capability to customize each message, including recipient's name, job title, shift time, and location.

Transparency: The functionality to track message engagement, assign text conversations, and more.

Actionable Data: Whippy’s campaign reporting & analytics allowed the team to see those who started an application, who were interested in a job and who forgot to confirm a shift, etc.

Their initial meeting prompted a follow-up discussion a week later, revealing that Whippy could address the challenge posed by the second set of Lyneer users: operational managers.

“With Whippy, we can create custom workflows for all locations to automate many of the repetitive tasks our team was performing manually. Previously, only a few individuals within the entire organization could create webhooks on Twilio and, consequently, dispatch mass messages from Airtable.”

The operations team could now easily create and test automated workflows within Whippy. Those that worked well could be shared in minutes through out all 100+ locations.

During an initial trial period with a couple of locations, Aaron and Matt noticed immediate and significant improvements. Below is a text message from Aaron to David, the CEO of Whippy.

Now that Whippy was working for both the daily power users and the operations managers overseeing the processes, Whippy worked on addressing the third level, mitigating the challenges faced by those developing the technical infrastructure at Lyneer.


The Lyneer team worked closely with Whippy CTO Jack Kennedy to build a customized Airtable integration. This result was an interface that allowed their team to send two-way, personalized mass messages to all those in customized Airtable views.


Additional innovative features were soon added, including the ability to exclude candidates in active conversations or those that have received a mass message in X number of days, all directly from the Airtable extension.

“Everything built has been with Jack thinking about it. That was something that we didn't have before. When we would send Twilio messages, we would send the same message to the same people 50 times and hit every forklift operator. Now we can actually be in control of that.”

The impact of these changes was substantial. The team decided to abandon the other communication platforms altogether and shift entirely to Whippy for all their 100+ locations.

After the first several months, the transformation was remarkable:

Response rate efficiency improved 12x compared to their previous software (33% vs 2.7%).

Follow-up tasks that previously took over 3+ hours a day per location were automated, saving recruiters admin work and bringing them closer to the money.

A single consolidated communication platform was established that interfaces with their database.

In addition, the time and resources that were freed up around development and support was incredibly meaningful.

“We save hundred of hours of upper management time from having to work with external 3rd parties to continuing to update and manage the integration. The process and overall support has been unlike any other company we have ever worked with.”

Moreover, the Lyneer team found that the company cultures aligned well.

”The biggest thing for us is the company culture- Lyneer is a big company that runs like a small business. No matter the title we roll up our sleeves. That is the relationship Lyneer has with their clients and we were looking for with our technology partner.”

Lyneer's forward-thinking ethos is grounded in embracing challenges and striving for continuous improvement. With plans for automated onboarding sequences, automated reminder sequences, candidate surveys, NPS, job board automations, and more, they aim to optimize efficiency further.

“To steer a candidate through the process within 24 hours without a single phone call. While this might seem ambitious, we believe it is achievable with Whippy as our partner."

With this bold vision, Lyneer looks forward to a future of enhanced efficiency and streamlined communications.

How Lyneer Staffing Consolidated Multiple Products and Boosted Engagement by 12x

David Altman, an agent with Marcus & Millichap in Fort Lauderdale, faced a common challenge in commercial real estate: turning high intent leads into significant revenue, regardless of whether they came from leading auction platforms like Crexi, Ten-X and RI Marketplace or from his own Marcus & Millichap property listings. By integrating Whippy’s communication platform into his approach, David enhanced his engagement with potential buyers, boosting his auction bids and overall revenue. This strategic move paid off in his first couple months of using Whippy, earning him a $198,000 commission check and proving the value of keeping high-intent leads engaged via SMS.

David and his team leveraged auction sites like Crexi, Ten-X and RI Marketplace to broaden their reach to a more extensive network of qualified buyers in the real estate market. The hurdle they encountered was not just about drawing attention to their auctions; it was about maximizing each opportunity—whether that meant reaching the reserve price or pushing the final bid higher to meet seller expectations.

Take RI Marketplace, for example. It provided David with contact details for those who showed intent in his listed properties, critical data for effective communication. Traditional methods like email often fell short, either getting lost in spam folders or failing to convey the urgency required for time-sensitive auctions. Manually text messaging directly from his cell phone proved inadequate. It lacked the capability to integrate with RI Marketplace’s contact data, to personalize messages at scale, to schedule automated follow-ups, or to allow other team members to collaborate.

Furthermore, David sought the ability to send personalized mass SMS updates to these high-interest leads, especially to registered participants, when the auction was nearing its reserve or when significant developments occurred. In the world of real estate auctions, where every minute and every interaction could significantly impact the final bid, David recognized the pressing need for a more efficient communication method.

David has been referred to check out Whippy by several other Marcus & Millichap agents using the platform. Right off the bat, David loved the ability to use the Whippy chrome extension to integrate directly on top of these auction sites. He was able to seamlessly transfer the contact information, write a personalized message and hit all those potential buyers with a very helpful text introduction to kick off the auction process and create an open line of communication throughout the auction process.

First Vice President Investments | Marcus & Millichap Fort Lauderdale, FL

“I'm capturing the buyers that are interested in that particular asset, it might be 10, other times it might be 200 people. I'm taking that intent data and pushing that to Whippy and sending a targeted message like “Hey David, I saw you looked at our Holiday Inn Express property, do you have any questions?” It's a lot more targeted and effective.”

One of the unexpected big wins for him was that the eventual winner was also able to send him proof of funds directly in real time through the Whippy platform and he was able to get them approved instantly.

“The closing that we just had, the buyer was able to get registered, participate, and ended up winning the auction within a span of 10 minutes. He was even able to text me his proof of funds, which is how he was able to even get registered to begin with.”

David used the direct communication channel to inform potential buyers and the final buyer about important updates during the auction. This strategy helped move the auction forward when it was stalled at $3.8 million. By indicating that the reserve price was close, he managed to increase the final bid by 22%, resulting in a sale price of $4.62 million in the last minutes of the auction.

“Without question, I would not have gotten this buyer registered and gotten his bid in without Whippy. I can say that candidly, 100%.”

An added bonus, all of these texts were sent from David’s actual business landline number which served numerous advantages. Before, he was missing inbound leads that were texting his advertised landline which resulted in more hot leads getting squandered. Additionally, his outbound texts are now coming from a number that the recipient recognizes so they are more likely to respond (phones will say in the text preview “Maybe: David Altman”). Lastly, leads can even call that number and will be able to talk with David or anyone from his team in seconds.

“It's great because people text my landline all the time and many are important messages that I would have missed otherwise.”

David is now using the Whippy Chrome Extension it in his own native lead management software MNET for the exact same benefits of speed-to-lead, automation and engagement. More specifically, David uses it to be able to sequence leads who have looked at his Marcus & Millichap properties, showing strong intent, and engage them as quick as possible. If the lead does’t respond, the software automatically checks back in with them in a personalized manor saving him 8+ hour per property vs manually outreach.

David and his team are excited for the launch of Whippy’s Link Tracking & Analytics which will allow them to see how many times a client is looking at a property via SMS, the locations of where those clicks are coming from, which SMS campaigns are most successful and track other high intent data.

“This would be a huge win us, like Google Analytics for our client database. Our team will get notified when a client is trying to access a property multiple times from their cell. Now that we know they are interested and phone is in hand, we set up an automation to text them so that they answer when we give them a call. It’s pure genius.”

The ability to work hand in hand with the Whippy team has been a major value for David and other Marcus & Millichap team members. In the highly competitive world of commercial real estate, automation & AI can be the difference between missing a sell and a $198k commission check.

David Altman, an agent with Marcus & Millichap in Fort Lauderdale, faced a common challenge in commercial real estate: turning high intent leads into significant revenue, regardless of whether they came from leading auction platforms like Crexi, Ten-X and RI Marketplace or from his own Marcus & Millichap property listings. By integrating Whippy’s communication platform into his approach, David enhanced his engagement with potential buyers, boosting his auction bids and overall revenue. This strategic move paid off in his first couple months of using Whippy, earning him a $198,000 commission check and proving the value of keeping high-intent leads engaged via SMS. 

How a Marcus & Millichap Agent Turned Whippy into a $198K Commission Check

Western Pacific Insurance Group

Bath Fitter

Express

The Sheffields' Ashland Addison florist  

Flore Legal

Central Compounding Center South

“Whippy has gone above & beyond to make sure we have exactly what we need to grow our business.”

“We have automated our retention, reviews & referral process. Whippy has saved us more than 80 hours per week and $90k/ year in salary”

“Our office is able to automate most of our patient touch points with Whippy. Our staff is much more efficient than before.”

"Best service I've ever used + the automation takes it over the edge"

“10/10, would definitely recommend Whippy to other businesses who need to reach a large group or have a huge customer database”

“Because of the innovation and close contact with the Whippy team, we have been able to automate many communication points with job seekers.”

“I’ve never seen a company listen to their customers and launch meaningful features as fast as the Whippy team.”

“Increasing message deliverability was our #1 priority and Whippy has far surpassed any other communication platform we have used before.”

“Without question, I would not have gotten this $4,400,000 buyer without Whippy. I can say that candidly, 100%”

“Whippy has the most responsive team that I have ever experienced in 34 years of business”

“The mass messaging features and ability to translate our messages in almost any language have been game changing for us”

Grow Revenue.
Not Headcount

Meet your AI coworkers

Supercharge Your People

Omni-Channel Inbox

Workflow Automation

AI Business Phone

AI Sales Engagement

What our customers are saying

Performance That Earns Recognition

Whippy integrates with apps you use

Learn how businesses like yours use Whippy

How one Express Employment owner leveraged Whippy's automations to increase conversions by 56%.

How one Express Employment owner leveraged Whippy's automations to increase conversions by 56%.

Grow Revenue. Not Headcount

Meet your AI coworkers

Supercharge Your People

Omni-Channel Inbox

Workflow Automation

AI Business Phone

AI Sales Engagement

What our customers are saying

Performance That Earns Recognition

Whippy integrates with apps you use

Learn how businesses like yours use Whippy

How one Express Employment owner leveraged Whippy's automations to increase conversions by 56%.

How one Express Employment owner leveraged Whippy's automations to increase conversions by 56%.

Grow Revenue.
Not Headcount